The first-gallery checklist: 12 things to set before you hit Publish

A pre-flight list every photographer should run through before the first client sees the link.

Your first delivery sets the tone for every gallery after it. Most clients form their opinion in the first ten seconds.

Before you send the link, walk through these twelve items: cover image, hero crop, color profile match, watermark policy, download permissions, expiration window, password rules, mobile preview, sort order, brand logo, contact CTA, and a personal note.

Each one takes under a minute and prevents the back-and-forth that drains your week.